Email marketing is the most effective way to engage and reach your customers. With projected revenue of over $10 billion in 2023, email marketing is a powerful tool to grow your business revenue. The adoption of automation significantly increases the effectiveness of your email marketing campaigns. If you are a small business owner, here are the best email marketing practices you should keep in mind.

Whether your team works at the office, remotely or in a hybrid work environment, strong leadership is part of what holds a group together. Maintaining a consistent workforce is crucial to business growth and saving costs on training. Here are effective ways to excel in leadership by supporting staffs that work in a remote or hybrid environment.

Employee wellbeing has become an essential building block for team development in the business world and beyond. The pandemic created labor shortages across various industries as many individuals began to reassess their careers. Here are important points for managers to know how to support wellbeing in the post-pandemic era.

Productive coworking can be achieved in a workspace with access to useful technology in a comfortable setting. The ideal place where people can work together at a steady pace minimizes distractions and maximizes empowerment tools. Here’s a look at the essential tech you need for a productive coworking environment.

Improving use of time vs. allowing waste of time is at the foundation of an emerging paradigm shift across nearly all businesses. Companies are increasingly focused on maximizing time efficiency, which ultimately contributes to cost efficiency, greater productivity and higher profit margins. Emphasis on time management and workplace productivity can also reduce stress levels.

Launching a new small business is exciting. Unfortunately, what happens next can be a downhill path if you don’t establish a solid plan and foundation. The reason new businesses commonly fail is not so much by chance, but by lack of funding, planning and design. Meanwhile, the startups that grow create strong building blocks to success while avoiding the following mistakes.

Clear and periodic internal communication strengthens a business. After the pandemic led to a tremendous wave of remote work from home, it’s important for employers to stay in close contact with remote workers. Strong communication is important for both office and remote workers to ensure your team is closely connected with your goals, vision and values.

The focus of any business trying to attract online leads should be on its target audience. Once you decide on who you want to reach through various marketing channels, you can build a customized marketing strategy for different segments of your target market.

The year-end holidays often mark a period of reduced productivity among businesses. Employees are distracted by holiday imagery everywhere they turn, causing them to think more about family and friends than work. Despite these tendencies, here are effective steps you can take to keep your workforce productive during the holidays.

The pandemic has impacted the economy in multiple ways including employment and career reassessment. Not only did the shutdowns lead to many small businesses closing, millions decided not to return to their jobs. The result has been tightened supply chains, rising consumer prices, and job shortages.