If you own a business, chances are you are already engaged in digital marketing to some extent. The tools, strategies, and trends in the digital marketing arena offer an array of opportunities to reach and engage with consumers.

Leading a business or organization means guiding people to work together toward a unifying mission. A leader that is singularly focused on one path to reach their goal can miss a lot of opportunities and create a misaligned and perhaps resentful employee base. To lead most effectively, good leaders should reorient themselves away from their gut reaction and challenge their inner thoughts.

Simply put, good customer service increases sales and profits. In a Harvard Business Review study, customers with a positive service experience spent 140% more than those with poor experiences in transaction-based businesses; and in subscription-based businesses, 73% of those with positive customer service experiences subscribed for over a year, compared to 43% who rated their customer services poorly.

When you go into business, having a partner is helpful because they can provide a second set of eyes and experiences with which to make solid decisions. Choosing the right partner can make the difference between a successful venture and a failed one.

The role of an entrepreneur is to find solutions to problems, as opposed to being the solution. Finding the right people solves a lot of problems, including ones you may not initially see. Hire the best people, and they will continue the trend of hiring great people.

Early in your business’s development, you may operate out of your home or on the road. When most of your day involves seeing clients or handling book work in your home office, a prestigious location may not seem unimportant. However, working from home can come across as unprofessional. Virtual office services can be perfect for presenting your best face.

One of the best moments in your small business is when you grow beyond simply using your den or basement and rent office space. But keep these things in mind as you make the move into your new space…

While you are responsible for every facet of your growing business, your money is your top priority. With this in mind, we wanted to talk about some effective tools to assist you in all phases of your business, from tracking your expenses to making sales:

The Internet of Things (IoT), formerly known as machine-to-machine (M2M) technology, is becoming the new workplace essential. The workplace needs to stay ahead in a world where smartphones, smart vacuum cleaners, wristbands, coffee pots, and thermostats are commonplace.

A good law firm can provide vital assistance in nearly every aspect of your small business. Copyright and trademark, zoning compliance, incorporation, liability, and lawsuits are only a few of the ways law firms are critical to your success.