An entrepreneur’s personal brand is a foundational part of a company and can go a long way in making or breaking its success.

There is a distinct line between working hard and burning out. Managers want highly engaged, energetic employees—but often it is those employees, the hardest workers, who, after a few months of running hard on a project hit become deflated or quit.

A lot of time, resources, and strategic thinking goes into a successful offsite. Even a meeting with a well-thought agenda, and a strong leader and teammates can spiral downward if logistics are not right. NorthPoint Executive Suites lets you do what you do best — lead and strengthen your team– by taking care of the logistics and providing a productive environment for you.

Referred to as the “capital of the South” and now a finalist for Amazon’s second headquarters, Atlanta is an industrial behemoth and is home to several Fortune 500 companies.

It’s the time of year for annual reviews and planning what we want to accomplish in 2018. Goals are the foundation of our reviews and small business plans.

If you own a business, chances are you are already engaged in digital marketing to some extent. The tools, strategies, and trends in the digital marketing arena offer an array of opportunities to reach and engage with consumers.

Leading a business or organization means guiding people to work together toward a unifying mission. A leader that is singularly focused on one path to reach their goal can miss a lot of opportunities and create a misaligned and perhaps resentful employee base. To lead most effectively, good leaders should reorient themselves away from their gut reaction and challenge their inner thoughts.

Simply put, good customer service increases sales and profits. In a Harvard Business Review study, customers with a positive service experience spent 140% more than those with poor experiences in transaction-based businesses; and in subscription-based businesses, 73% of those with positive customer service experiences subscribed for over a year, compared to 43% who rated their customer services poorly.

When you go into business, having a partner is helpful because they can provide a second set of eyes and experiences with which to make solid decisions. Choosing the right partner can make the difference between a successful venture and a failed one.

The role of an entrepreneur is to find solutions to problems, as opposed to being the solution. Finding the right people solves a lot of problems, including ones you may not initially see. Hire the best people, and they will continue the trend of hiring great people.