Launching a new small business is exciting. Unfortunately, what happens next can be a downhill path if you don’t establish a solid plan and foundation. The reason new businesses commonly fail is not so much by chance, but by lack of funding, planning and design. Meanwhile, the startups that grow create strong building blocks to success while avoiding the following mistakes.

Clear and periodic internal communication strengthens a business. After the pandemic led to a tremendous wave of remote work from home, it’s important for employers to stay in close contact with remote workers. Strong communication is important for both office and remote workers to ensure your team is closely connected with your goals, vision and values.

The focus of any business trying to attract online leads should be on its target audience. Once you decide on who you want to reach through various marketing channels, you can build a customized marketing strategy for different segments of your target market.

The year-end holidays often mark a period of reduced productivity among businesses. Employees are distracted by holiday imagery everywhere they turn, causing them to think more about family and friends than work. Despite these tendencies, here are effective steps you can take to keep your workforce productive during the holidays.

The pandemic has impacted the economy in multiple ways including employment and career reassessment. Not only did the shutdowns lead to many small businesses closing, millions decided not to return to their jobs. The result has been tightened supply chains, rising consumer prices, and job shortages.

Choosing the right conference space can facilitate productive meetings that improve teamwork. Many times bringing together a group of like-minded people in an inspiring setting can be the catalyst for innovative collaboration. Ideally, the room can be reserved through scheduling software. Here are important elements to look for when booking collaborative conference space for an organization.

The COVID-19 pandemic has created tremendous challenges for businesses that threaten their survival. But it has also taught that businesses can endure during a crisis by making the right adjustments. Here are insights for business leaders facing challenges triggered by the pandemic.

The pandemic caused many businesses to shift to work at home operations. As shutdown mandates end a good percentage of firms continue to use the work at home model while some have moved toward a hybrid model combining home and office activities. Here’s a look at how to boost worker productivity for home, office or hybrid business models.

Job retention is critical for employers due to the high cost of onboarding. Voluntary employee turnover, though, is expected to increase about 30 percent by 2023. The cost of hiring an employee can be as much as a third of their salary, according to a recent Work Institute report. Here are measures you can take to retain your most productive employees and reduce turnover.

The end of the COVID-19 pandemic is in sight as about half the American adult population has been vaccinated. States are now allowing non-essential businesses to reopen, but things probably won’t be back to “normal” again for awhile, since CDC and OSHA guidelines call for continued social distancing.